As I reported earlier, the Newport Beach CVB website was top-rated in a Google search for "CVB". Does it measure up in content to its top billing? Well, it puts the right things up front, except for maybe an invitation or welcome, and it has a good visual layout. It is decidedly for the professional meeting planner, which is good. The typeface is a bit hard to read (for these old eyes) on the moving photo links, and could use some more white background.
For me, the homepage tries to do too much, leaving the subordinate pages rather dull and stagnant. It has sufficient material for five good web pages. Just let the visitor click on "Plan your meeting" and then, on a subordinate and business-like page, gather data on numbers and dates.
The tabs that say "Request Visitor Guide" and "Rquest Meeting Planner Guide" lead to pages where the browser can fill in a form to have brochures mailed. How old fashioned! Who else smells a hook and expects a phone call from a salesperson? The Internet crowd doesn't like that method. Yes, there is a line in plain text that tells that you can view the Guides in .pdf format, but that's backwards. The tabs should say "View Visitor Guide" and "View Meeting Planner Guide", with a note to explain how they can also get one in the mail, if they wish.
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